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Reach the very best customer. When you have created your customer profile(s) and finished your competitive analysis, you’re to develop your prospecting strategy. Your strategy consist of initiatives such as: banners on websites that your target audience visits, Pay per click campaign using relevant key words, direct mail or email promotions to magazine subscriber opt-in lists, and so on. You can also approach in contrast or companies for co-promotions or mutually beneficial wives and husbands. If you have time to dedicate to developing editorial content, two other great downline building and PR strategies are beginning a blog or an e-newsletter.
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